About the IAPP

Husna is VP of Global Privacy at Permutive, a privacy-centric audience platform that helps publishers and advertisers address and monetise all of their audiences in-the-moment, whilst protecting privacy and respecting consumer choices. 

She has over 15 years of experience in privacy and data protection, working across many different sectors during that time. She initially trained and qualified as a solicitor in Reed Smith’s Media & Technology team where she advised clients globally on UK and EU data protection laws. This was followed by a move in-house to Channel 4, the UK broadcaster, as their principal data protection lawyer dealing with all day-to-day aspects of privacy compliance. Whilst at Channel 4, she also worked on key projects including their innovative data-driven advertising model and consulting with other UK broadcasters and the UK’s Ministry of Justice on the draft GDPR. She left Channel 4 in 2017 to set up her own privacy consultancy, advising a range of global clients from tech startups to media production companies. In February 2022, she joined Permutive in a strategic leadership role, to develop the company's global privacy framework and build out their privacy function.