About the IAPP

Frances Forte leads global legal strategy for consumer, digital, and marketing privacy at The Coca-Cola Company. As the company’s senior privacy counsel on brand and consumer engagement, Frances has been instrumental in shaping responsible deployment frameworks for AI-powered marketing initiatives—including The Coca-Cola Company’s flagship “Create Real Magic” campaign and the recent Star Wars Holocreator experience.

Frances works extensively with technical teams to embed privacy into a wide range of operational activities, including cookies, data clean rooms, biometrics, data retention, and more. Her cross-functional approach bridges legal rigor with brand innovation, enabling teams to navigate complex privacy and compliance landscapes while delivering transformative consumer experiences. She brings deep expertise in operationalizing privacy across global markets and is a driving force behind The Coca-Cola Company’s clean room strategy and youth data governance.