About the IAPP

Natalija Bitiukova is the Head of Data Protection & Digital Law at Carlsberg Group, one of the world's leading breweries, headquartered in Copenhagen, Denmark, and operating in over 125 markets globally. She oversees the Group's comprehensive data protection and privacy program, partnering with business units to navigate complex challenges, including those involving artificial intelligence and emerging technologies. With a strong background in law and experience in regulatory space, Natalija previously served as the Global Data Protection Officer at IKEA Retail and sits on the Advisory Board of the International Association of Privacy Professionals (IAPP). Passionate about advancing digital rights, she also founded Streamlex.eu, a free platform streamlining complex web of EU digital laws.